VLAM (Vlaams Centrum voor Agro- en Visserijmarketing)

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VLAM (Vlaams Centrum voor Agro- en Visserijmarketing vzw) promotes the products of Flemish agriculture, horticulture and fisheries at home and abroad. VLAM is a private law organization and works on behalf of the Flemish government and the business community. VLAM's promotional campaigns are largely set up per product or per product group; they are financed by the relevant subsector. In addition to the specific operation per product group, VLAM also carries out umbrella promotion for our products. All communication to consumers takes place under the logos 'Lekker van bij ons' and 'Groen van bij ons'.